Sherriff's Gate

At £150m, Sherriff's Gate is the biggest regeneration project in Worcester - ever.

We helped the Land & New Homes Network and Harrison Homes go to market with a bang.

‍You can read more about the development on the BBC News website.

DCTR was asked to create the brand, brochure, exterior CGI, landing page, copywriting, plans, maps and support with signage concepts.

Starting with the brand identity, we modelled the icon on the clematis 'Beauty of Worcester' to signify new growth in the area and paired it with a clean and modern typeface and ice-cool colour palette.

We worked with a copywriter to craft a narrative that balanced all the great things about living in the area today, with the future benefits of the wider scheme that will appear over the coming years.