Wallace House

We helped Fortitudo, the leading luxury developer in Poole, bring 12 high-end apartments to market. Assets included plans, interior CGI and design, floor plates, brochure and location maps. The apartments are split across two main buildings and situated on a wide, tree-lined road in Broadstone.

Having researched the local area using online tools like Electoral Calculus and even speaking with local residents like 'Peter' & 'Pat' who had lived in Broadstone for 40 years, we discovered the average age for the area was 61, vs. a UK average of 49. We agreed with the client that our CGI interior styling and brochure should target 'down-sizers'.

The site was called 'Wallace House' named after the naturalist and explorer, Alfred Wallace, who lived and passed in Broadstone. We made sure the brochure and CGI look-and-feel reflected his legacy, including hand-made sketches and organic patterns. Even the compass in the maps and floor plans reflected a similar iconography to his early books and notes.

The patterns on the cushions, the artwork on the walls and the soft-furnishing colours, all reflected the branding and identity in the brochure and plans. This was only possible because our teams design and visualisation teams sat together with one project manager steering the project.

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