O̶l̶d̶ Fashioned

Blocc is a leading interior designer, working nationally across the UK with leading developers and retirement homes.

DCTR were tasked with creating a top-of-funnel creative B2B campaign, targeting retirement brands.

We wanted people to see and feel their creativity, so we pitched the idea of ‘Old-Fashioned.’ A thought leadership paper printed on a traditional newspaper, using bold imagery and cutting-edge design.

The newspaper challenged the age-old narrative of growing older and the impact that interiors can have when living in a retirement home.

Articles were developed with the help of their Trends Director and Interior Designers. We touched on colour trends in 2024 and used striking imagery and design throughout for impact.

"Receiving the final printed copies of 'The Old Fashioned' was such an exciting moment for us, and we couldn’t be prouder of what we created with DCTR! From concept to reality, DCTR delivered nothing short of creative genius and outside-the-box thinking—helping us to make a bold, innovative statement in our industry. We can’t wait to work with them again!" Aimee Beard - Marketing Manager, Blocc