August 18, 2020



We’ve been number-crunching and have noted how many more of you, our customers, have been taking your photos using your mobile phones… so we’ve done what we always do; we’ve responded to your needs by stepping-up our offering

We’ve designed EASy to be mobile-friendly, complementing its top-notch performance on your PCs and, if you like, helping you send your images to us to be optimised, directly from your clients’ homes.

But, is it acceptable to use photos taken with mobile phones to promote properties worth, perhaps, hundreds of thousands of pounds?

Well – there are a couple of ways of looking at this. 

Firstly, if you know what you’re doing with your SLR, you will without doubt end up with better images to get your buyers’ blood coursing through their veins with excitement once they see first rate images of what ever you’re selling. You’ll also look more professional using a tripod than if you’re waving a mobile phone around in front of your face. But if you’re not inclined to learn how to use an SLR properly, then I don’t think it’s heretical to say you’ll be more likely to mess up your SLR photos than if you take them using a decent mobile.

What’s a decent mobile?

You can see reviews for mobile phone cameras here at However, you don’t need a review site to work out that if your mobile lacks a wide-angle lens, you’re unlikely to be able to show off the extent of your interiors as well as you would with a decent 10-20 strapped the front of your Canon or Nikon. At least, that was the case until the iPhone 11 ventured along. With that phone’s ultra-wide-angle lens, you’ll get the same field of view as your SLR would with a 13mm attached – so almost (but not quite) as wide.

What are the other considerations? 

Although the iPhone’s sensor size is much smaller than anSLR’s and therefore captures less light, when shot wide the depth-of-field is really deep, so without having to know about settings, knobs and dials, it’s possible to get a nice, sharp, well-coloured shot in average lighting conditions. It’s still a good idea to use a tripod though, you can buy adaptors to mount your mobile onto a tripod from about eight quid up. 

Another benefit is they’re a great lightweight solution for making property videos. Used with a battery-operated stabiliser, (from around £80), the iPhone 11 is the perfect excuse for you to upgrade your mobile phone because, in reality, it’s not just a smart piece of kit to be seen with, it’s a pretty good property marketing assistant that will return acceptable property stills and video results with not a lot of effort. If video interests you, DCTR will shortly be running workshops showing you how to get the best out of your mobile phone. Watch out for announcements soon.

Tom heads up DCTR as MD. He has a keen eye for detail and has always been a creative and some might say, a little eccentric. He likes hats, beer & marketing that blows your mind. He lives with his wife & two young kids in Sandhurst, behind the firing range.


Enough about us, let’s hear about you…

Looking to overhaul your property marketing? Arrange a call to discuss your goals and learn how we can help you grow your business.

The Studio is now available in BETA and rolling out nationally soon.
Until then, you have...
5 free Facelifts with your first order
Try Free