Anchor Hanover Group is the largest provider of specialist housing and care for older people in England.
We were asked by the marketing team at Anchor to bring Atlas Lodge to life in a 3-minute video which could be used as a showcase for potential residents during their sales process. Ready in 2022, Atlas Lodge offers 72 high-quality independent living apartments with on-site care, and it was our task to bring it to life and build a compelling space to live before the building work hard finished.
The brief asked us to showcase all communal spaces to exacting standards, including the entrance, lounges, restaurant, massage rooms, and hair salon. We were also asked to showcase all elevations during the animation, so Sales Execs could point to every apartment and demonstrate its positioning and view.