CG Animation | 360 VR Hotpot Tour
DCTR were tasked with immersing potential purchasers into the timeless beauty of a new set of apartments in Edgbaston that were still in construction with animation and virtual reality. Branding and still renders already existed, so we had to ensure we matched the established identity and feeling of the development, whilst igniting the campaign with moving imagery & interactivity.
Spitfire Homes are famous for their high quality builds and timeless elegance, and this development was no exception. The apartments were yet to be built, so it was important that the animation and virtual reality tours were not only structurally accurate, but also delivered a sense of quality and style that reflected Spitfire Homes brand values. Also, the target market was very clear for Spitfire Homes, so we had to ensure that every element such as music, editing style & colour grading spoke to the heart of that consumer.
We crafted a beautiful, photo-realistic 360* VR tour and 1 minute animation using the same music, interior styling, colour grading & lighting across the two pieces of media to maintain the look & feel.
View the 360 tour here: Virtual Reality Tour
View the full animation below